{"id":4460,"date":"2021-01-15T13:35:06","date_gmt":"2021-01-15T18:35:06","guid":{"rendered":"https:\/\/sapphiresitedesign.com\/?page_id=4460"},"modified":"2021-02-22T15:40:42","modified_gmt":"2021-02-22T20:40:42","slug":"web-design-case-study-mike-brown-magic","status":"publish","type":"page","link":"https:\/\/sapphiresitedesign.com\/web-design-case-study-mike-brown-magic\/","title":{"rendered":"Mikebrownmagic.com Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4460\" class=\"elementor elementor-4460\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ab1b8 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"55ab1b8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dc6b5e0\" data-id=\"4dc6b5e0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cfa33f2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7cfa33f2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Web Design Case Study<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12fdd0e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"12fdd0e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mike Brown Magic - a b2c small business website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b33419a elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b33419a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f98082\" data-id=\"3f98082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f5583a elementor-widget elementor-widget-heading\" data-id=\"4f5583a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projected Included:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f108ea5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f108ea5\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Professional Website Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mobile Responsive Website Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Content + Copy Creation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WordPress Maintenance<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Managed Hosting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Search Engine Optimization<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493fe22 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"493fe22\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/mikebrownmagic.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit Website<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e73d5cd\" data-id=\"e73d5cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3460270 elementor-widget elementor-widget-image\" data-id=\"3460270\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"800\" height=\"600\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-1024x768.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-4096\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-1024x768.png 1024w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-300x225.png 300w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-768x576.png 768w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-1536x1152.png 1536w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-2048x1536.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e064987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e064987\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f18120\" data-id=\"1f18120\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a832e6 elementor-widget elementor-widget-heading\" data-id=\"2a832e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Company Background<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-127e33b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"127e33b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-271b49c\" data-id=\"271b49c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-432f811 elementor-widget elementor-widget-text-editor\" data-id=\"432f811\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike Brown Magic is a small magician business based out of Howell, MI. Founder and lead entertainer Mike Brown has been performing magic events for over 20 years!<\/p><p>Mike has performed at prominent places around Michigan such as Cross Roads Village, The Crim Road Race, and the Flint Cultural Center!<\/p><p>Mike is known for being a kid-show specialist and an awesome magician for kid&#8217;s birthday parties.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07b6266\" data-id=\"07b6266\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-676f931 elementor-widget elementor-widget-text-editor\" data-id=\"676f931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mike knew that his website needed a facelift when he came to Sapphire Site Design.<\/p><p>Leads that arrived at his website, if they were able to find it (difficult due to punished Google rankings), were stuck using an outdated website with no contact form.<\/p><p>Mike wanted his website to join the modern era, and that&#8217;s where we came in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b815712 elementor-absolute elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"b815712\" data-element_type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/sapphiresitedesign.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/2821-ace-of-cards.json&quot;,&quot;id&quot;:4544,&quot;size&quot;:&quot;&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;_position&quot;:&quot;absolute&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;100&quot;,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a54eeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a54eeb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d0a61b\" data-id=\"7d0a61b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184741d elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"184741d\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;wave&quot;,&quot;rotating_text&quot;:&quot;Old\\nOutdated&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-wave elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">The<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tOld\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tOutdated\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Website<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c90bf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c90bf57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a1cf7f\" data-id=\"4a1cf7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa44caf elementor-widget elementor-widget-image\" data-id=\"aa44caf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"420\" height=\"1024\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screenshot_2021-01-20-MikeBrownMagic-com-Available-for-Birthdays-Events-Parties-Comedian-Magician--420x1024.png\" class=\"attachment-large size-large wp-image-4494\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screenshot_2021-01-20-MikeBrownMagic-com-Available-for-Birthdays-Events-Parties-Comedian-Magician--420x1024.png 420w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screenshot_2021-01-20-MikeBrownMagic-com-Available-for-Birthdays-Events-Parties-Comedian-Magician--123x300.png 123w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screenshot_2021-01-20-MikeBrownMagic-com-Available-for-Birthdays-Events-Parties-Comedian-Magician--630x1536.png 630w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screenshot_2021-01-20-MikeBrownMagic-com-Available-for-Birthdays-Events-Parties-Comedian-Magician-.png 748w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2147a34\" data-id=\"2147a34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded24ff elementor-widget elementor-widget-heading\" data-id=\"ded24ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Things That Needed Improvement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1171b8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d1171b8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The website copy is engaging, but the heading font is distracting and looks unprofessional<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The website is not optimized for mobile devices, there is only one desktop site, which is causing Google to penalize the website ranking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The menu is extremely creative and fun, but not intuitive for users to navigate. Clicking on mobile is even more difficult<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The events area is well differentiated by colors and fonts, however there are no egaging visual elements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The call to action is at the bottom of the page and only in one location<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-window-close\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Overall search engine optimization was lacking. The meta descriptions were not targeting focus keywords<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-890de45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"890de45\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a71521\" data-id=\"8a71521\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ae1af elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"60ae1af\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;wave&quot;,&quot;rotating_text&quot;:&quot;New\\nUpgraded\\nImproved&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-wave elementor-headline-letters\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">The<\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tNew\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tUpgraded\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tImproved\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Website<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce4d6f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ce4d6f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-551f445 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"551f445\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-154aef4\" data-id=\"154aef4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6beef4 elementor-widget elementor-widget-image\" data-id=\"e6beef4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"800\" height=\"600\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-1024x768.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-4096\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-1024x768.png 1024w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-300x225.png 300w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-768x576.png 768w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-1536x1152.png 1536w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/iphone-in-portrait-position-and-macbook-pro-over-a-flat-background-mockup-a12314-3-2048x1536.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a15fb5\" data-id=\"3a15fb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86e0763 elementor-widget elementor-widget-heading\" data-id=\"86e0763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improved Features<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed64c86 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ed64c86\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clear eye-catching calls to action for visitors to book an event<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The website is mobile optimized! Mobile experience in fantastic and Google is now happy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Easy to navigate website menu and good UX<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visually appealing icons<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Multiple calls to action<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Refreshed search engine optimization including targeted keywords and optimized meta descriptions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e99bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"70e99bf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84528bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84528bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-49dd129\" data-id=\"49dd129\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dc9a74 elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"8dc9a74\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:svgjs=\"http:\/\/svgjs.com\/svgjs\" width=\"512\" height=\"512\" x=\"0\" y=\"0\" viewBox=\"0 0 512.001 512.001\" style=\"enable-background:new 0 0 512 512\" xml:space=\"preserve\" class=\"\"><g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\t<g>\t\t<path d=\"M371.059,0H140.943c-24.399,0-44.249,19.85-44.249,44.249v423.503c0,24.399,19.85,44.249,44.249,44.249h230.115    c24.399,0,44.249-19.85,44.249-44.249V44.249C415.308,19.85,395.458,0,371.059,0z M116.694,44.249    c0-13.371,10.878-24.249,24.249-24.249h230.115c13.371,0,24.249,10.878,24.249,24.249v26.09H116.694V44.249z M116.694,90.339    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SEO\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUpdated focus keywords, meta descriptions and more.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1268e7b\" data-id=\"1268e7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53fa42c elementor-position-left elementor-view-default elementor-mobile-position-top elementor-vertical-align-top elementor-widget elementor-widget-icon-box\" data-id=\"53fa42c\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div 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M205.69,215.595c-3.432-3.43-5.321-7.992-5.321-12.844c0-4.852,1.889-9.413,5.32-12.844l31.001-31.001    c3.542-3.542,8.192-5.312,12.845-5.312c4.651,0,9.304,1.771,12.844,5.312l15.805,15.804L221.494,231.4L205.69,215.595z     M409.614,419.521L235.636,245.544l7.679-7.679l173.978,173.978L409.614,419.521z M430.897,426.525l42.411-42.411l4.009,46.42    L430.897,426.525z\" fill=\"#cc0000\" data-original=\"#000000\" style=\"\"><\/path>\t<\/g><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\t<g>\t\t<path d=\"M440.935,355.206c-0.12-0.63-0.32-1.26-0.57-1.87c-0.25-0.6-0.56-1.18-0.92-1.72c-0.36-0.55-0.78-1.06-1.24-1.53    c-2.32-2.32-5.77-3.38-9.02-2.73c-0.64,0.13-1.27,0.32-1.87,0.57c-0.61,0.25-1.19,0.56-1.73,0.92c-0.55,0.37-1.06,0.78-1.52,1.24    c-0.46,0.47-0.88,0.98-1.24,1.53c-0.36,0.54-0.67,1.12-0.92,1.72c-0.25,0.61-0.45,1.24-0.57,1.87c-0.13,0.65-0.2,1.31-0.2,1.96    s0.07,1.31,0.2,1.95c0.12,0.64,0.32,1.27,0.57,1.87c0.25,0.6,0.56,1.19,0.92,1.73c0.36,0.55,0.78,1.06,1.24,1.52    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M206.938,116.67l-43.484,43.484c-1.764,1.764-4.108,2.735-6.603,2.735    c-2.494,0-4.839-0.971-6.603-2.735l-46.288-46.287l56.691-56.691l46.288,46.287c1.764,1.764,2.735,4.108,2.735,6.603    C209.673,112.561,208.702,114.906,206.938,116.67z\" fill=\"#cc0000\" data-original=\"#000000\" style=\"\"><\/path>\t<\/g><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><\/g><\/g><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tModern Design\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe website has a clean, easy to navigate modern design.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ddad19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ddad19\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64d171b\" data-id=\"64d171b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b92e8d elementor-widget elementor-widget-heading\" data-id=\"3b92e8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimized for Search Engines<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d639612 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d639612\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d9cef elementor-widget elementor-widget-heading\" data-id=\"99d9cef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The website received a complete makeover with focus keywords for every page and unique keyword-rich meta descriptions.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ae58e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ae58e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a51b9a2\" data-id=\"a51b9a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac59200 elementor-widget elementor-widget-heading\" data-id=\"ac59200\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before SEO Optimization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87d1a7 elementor-widget elementor-widget-image\" data-id=\"b87d1a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"557\" height=\"130\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-11.15.53-PM.png\" class=\"attachment-large size-large wp-image-4535\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-11.15.53-PM.png 557w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-11.15.53-PM-300x70.png 300w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2b497 elementor-widget elementor-widget-text-editor\" data-id=\"8a2b497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before the website was SEO optimized, the website was being penalized by Google for not being mobile-friendly (this is the blue text at the bottom of the picture).\u00a0<\/p><ul><li>Google penalized the website&#8217;s search rankings for 5+ years<\/li><li>The meta descriptions and titles did not have focus keywords<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2382b33\" data-id=\"2382b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-687bc96 elementor-widget elementor-widget-heading\" data-id=\"687bc96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After SEO Optimization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e455c3c elementor-widget elementor-widget-image\" data-id=\"e455c3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"588\" height=\"117\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-11.16.02-PM.png\" class=\"attachment-large size-large wp-image-4536\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-11.16.02-PM.png 588w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/Screen-Shot-2021-01-18-at-11.16.02-PM-300x60.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10fe15e elementor-widget elementor-widget-text-editor\" data-id=\"10fe15e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that the website is SEO and mobile device optimized, Google no longer is penalizing the website rankings. The new website also has specific focus keywords for each page.<\/p><ul><li>No more search rank penalization<\/li><li>Meta tags, meta descriptions, and page URLs all have focus keywords that they are aiming to rank for in Google search<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adf18d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adf18d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0300bfa\" data-id=\"0300bfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486596f elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486596f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8675a87\" data-id=\"8675a87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44e6b3e elementor-widget elementor-widget-heading\" data-id=\"44e6b3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content + Copy writing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5c002 elementor-widget elementor-widget-text-editor\" data-id=\"3d5c002\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The key challenge to this website was creating copy that would get <strong>clicked<\/strong>.<\/p><p>We approached this by asking questions that stirred visitor curiosity, while building trust throughout the website, so that visitors felt comfortable talking to Mike.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2fa685c\" data-id=\"2fa685c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c53ee0 elementor-widget elementor-widget-image\" data-id=\"8c53ee0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-3-1024x768.png\" class=\"attachment-large size-large wp-image-4518\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-3-1024x768.png 1024w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-3-300x225.png 300w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-3-768x576.png 768w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-3-1536x1152.png 1536w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-3-2048x1536.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75a32bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a32bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ee66d7\" data-id=\"4ee66d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436a9ea elementor-widget elementor-widget-image\" data-id=\"436a9ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"600\" src=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-4-1024x768.png\" class=\"attachment-large size-large wp-image-4519\" alt=\"\" srcset=\"https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-4-1024x768.png 1024w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-4-300x225.png 300w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-4-768x576.png 768w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-4-1536x1152.png 1536w, https:\/\/sapphiresitedesign.com\/wp-content\/uploads\/2021\/01\/15-inch-macbook-pro-retina-4-2048x1536.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e52c0fb\" data-id=\"e52c0fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a4ad99 elementor-widget elementor-widget-heading\" data-id=\"3a4ad99\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Detailed Contact Form<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3cbd34 elementor-widget elementor-widget-text-editor\" data-id=\"b3cbd34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A website is worthless if there is no way for it to drive business and generate new leads for you.<\/p><p>We added a contact form so that potential customers could get in contact with Mike without having to pick up the phone.<\/p><p>Of course, we provided the option for a traditional phone call as well. All the call to actions throughout the website took visitors to this page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Web Design Case Study Mike Brown Magic &#8211; a b2c small business website Projected Included: Professional Website Design Mobile Responsive Website Design Content + Copy Creation WordPress Maintenance Managed Hosting Search Engine Optimization Visit Website Company Background Mike Brown Magic is a small magician business based out of Howell, MI. Founder and lead entertainer Mike [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4096,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/pages\/4460"}],"collection":[{"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/comments?post=4460"}],"version-history":[{"count":0,"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/pages\/4460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/media\/4096"}],"wp:attachment":[{"href":"https:\/\/sapphiresitedesign.com\/wp-json\/wp\/v2\/media?parent=4460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}