Web Design Case Study

Mike Brown Magic - a b2c small business website

Projected Included:

  • Professional Website Design
  • Mobile Responsive Website Design
  • Content + Copy Creation
  • WordPress Maintenance
  • Managed Hosting
  • Search Engine Optimization
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Company Background

Mike Brown Magic is a small magician business based out of Howell, MI. Founder and lead entertainer Mike Brown has been performing magic events for over 20 years!

Mike has performed at prominent places around Michigan such as Cross Roads Village, The Crim Road Race, and the Flint Cultural Center!

Mike is known for being a kid-show specialist and an awesome magician for kid’s birthday parties.

Mike knew that his website needed a facelift when he came to Sapphire Site Design.

Leads that arrived at his website, if they were able to find it (difficult due to punished Google rankings), were stuck using an outdated website with no contact form.

Mike wanted his website to join the modern era, and that’s where we came in.

The Old Outdated Website

Things That Needed Improvement

  • The website copy is engaging, but the heading font is distracting and looks unprofessional
  • The website is not optimized for mobile devices, there is only one desktop site, which is causing Google to penalize the website ranking
  • The menu is extremely creative and fun, but not intuitive for users to navigate. Clicking on mobile is even more difficult
  • The events area is well differentiated by colors and fonts, however there are no egaging visual elements
  • The call to action is at the bottom of the page and only in one location
  • Overall search engine optimization was lacking. The meta descriptions were not targeting focus keywords

The New Upgraded Improved Website

Improved Features

  • Clear eye-catching calls to action for visitors to book an event
  • The website is mobile optimized! Mobile experience in fantastic and Google is now happy
  • Easy to navigate website menu and good UX
  • Visually appealing icons
  • Multiple calls to action
  • Refreshed search engine optimization including targeted keywords and optimized meta descriptions

Mobile Responsive

The website is easy to use and navigate across mobile devices.

Optimized for SEO

Updated focus keywords, meta descriptions and more.

Modern Design

The website has a clean, easy to navigate modern design.

Optimized for Search Engines

The website received a complete makeover with focus keywords for every page and unique keyword-rich meta descriptions.

Before SEO Optimization

Before the website was SEO optimized, the website was being penalized by Google for not being mobile-friendly (this is the blue text at the bottom of the picture). 

  • Google penalized the website’s search rankings for 5+ years
  • The meta descriptions and titles did not have focus keywords

After SEO Optimization

Now that the website is SEO and mobile device optimized, Google no longer is penalizing the website rankings. The new website also has specific focus keywords for each page.

  • No more search rank penalization
  • Meta tags, meta descriptions, and page URLs all have focus keywords that they are aiming to rank for in Google search

Content + Copy writing

The key challenge to this website was creating copy that would get clicked.

We approached this by asking questions that stirred visitor curiosity, while building trust throughout the website, so that visitors felt comfortable talking to Mike.

Detailed Contact Form

A website is worthless if there is no way for it to drive business and generate new leads for you.

We added a contact form so that potential customers could get in contact with Mike without having to pick up the phone.

Of course, we provided the option for a traditional phone call as well. All the call to actions throughout the website took visitors to this page.